White-Label EV Charging Software for Installers

Name: ELVO CPMS Standard Plan
Brand: ELVO
Availability: InStock

On this page

01 What white-label actually means, and what it does not
02 How to start reselling today, step by step
03 When the partner program makes more sense
04 When a white-label deployment is worth it
05 The free platform that comes with the chargers
06 What ELVO gives an installer in each model
07 Questions to ask any platform vendor before you resell it
08 Frequently asked questions
09 Read next and resources

Use this article if you:

install charging stations and want recurring software revenue, not one-off hardware sales
have been offered “white label” and want to know what changes for your clients
want to know who invoices whom before you put your name next to a platform

Three separate business models let an installer earn recurring revenue from charging software, and the one you pick decides two things: who invoices your client, and whose brand the driver sees on the app. Only one of the three is white-label, and it is the one that puts your name inside the product.

Every charging job you win already contains a software line. If you do not price it, your client buys it from the hardware maker or from whoever installs the next site, and the recurring revenue leaves with them.

If a client project is on your desk this week, a 30-day free trial of ELVO opens a real account today, with public pricing and no setup fee.

What white-label actually means, and what it does not

White-label means your brand is in the product. The management platform and the driver app run under your name, you enroll and support your own clients under your own terms, and you collect payments through your own payment processor account. Reselling and commission arrangements are different business models, and they leave the software branded by the vendor.

One distinction decides which model fits you: your brand on the invoice, or your brand in the product. When you resell, your client buys from your company, at your price, on your paper, and the drivers at that site still open an app with the vendor’s logo on it.

The three business models, as of August 2026:

Business model	Who invoices your client	Whose brand the driver sees	How it starts
Resell on your own account, the operator track	You do, at your own price	The platform vendor’s	Self-service account, today
Partner program, paid in commission	ELVO invoices your client directly	The platform vendor’s	Published terms, a short intro call
White-label deployment	You do, under your own terms	Yours	A dedicated deployment, under contract

These are alternatives, not stages. Resell for one client and take the commission on the next.

How to start reselling today, step by step

Reselling, which ELVO calls the operator track, runs on a standard self-service account. Open the account, connect one station end to end, add each client as a separate site under your login, set your resale price, and decide who answers support calls. ELVO invoices you at the public price, and you invoice each client at the price you set.

Open a self-service account. The trial button opens a working account today, free for 30 days, with no setup fee and public pricing. Keep it after the trial; it doubles as the demo environment you show clients.
Connect one OCPP 1.6 station end to end. Register a station, run a session, read the report. Any OCPP 1.6 station from any manufacturer connects, and our hardware compatibility guide covers checking a model in minutes.
Add each client as a separate site or network. Tariffs, reporting, and billing stay separated per location or client under one login. The money side, tariff models, meter data, and the payment rules at public points, is covered in our billing guide.
Set your resale price per client. ELVO invoices you at the public price for the stations under your account. What you charge your client is your decision, per client and per site, and the difference is your margin.
Decide who runs support. When you resell, you are the first line for your client, and what you sold has to let them meet the rules that apply to publicly accessible points. Most faults are diagnosed and fixed remotely, so decide what you include in your monthly price and write it into the offer.

Q: I have never operated charging stations. Is reselling software above my weight? A: No. The skills are the ones an installer already has: commissioning hardware, configuring an endpoint, explaining a monthly cost to a client. The platform does the operating, and most fixes run remotely.

When the partner program makes more sense

Under the partner program you never hold the subscription: your client subscribes and ELVO invoices them directly every month, keeps the platform running, and pays you a published share of every invoice for the stations you installed. The share declines over the years a station stays live, and your own platform account is free.

The terms are published on the partner page, and enrollment starts with a short intro call.

Choose this model when you do not want the billing relationship. You carry no invoicing and no collection risk, you stay your client’s point of contact, and every field visit still comes to you. Your free account is the full platform, where you monitor, troubleshoot and restart remotely every station you installed. Choose reselling instead when the margin matters more than the admin you avoid.

When a white-label deployment is worth it

A white-label deployment is worth it when your brand has to be in front of the driver. The platform and the app run under your name, you support your own clients under your own terms, you collect through your own payment processor with no transaction commission, and support runs around the clock under an extended service level agreement.

In this model you operate as a charge point operator for your own clients, so your own terms and privacy policy are shown to them, alongside your logo and colours. On a standard account, paid public sessions carry a transaction fee published openly on the pricing page; here they carry none, because the money never passes through ELVO. And the service level agreement covers response and resolution times for critical incidents, not working hours only.

It is a dedicated deployment under its own contract, with an implementation period and a one-time implementation fee, not a switch you flip in the dashboard. ELVO keeps building, hosting, and updating the technology underneath, including branding changes you ask for later. It fits installers who have grown into operating their own charging business. If you still sell one site at a time, reselling gets you recurring revenue without a contract.

The free platform that comes with the chargers

A pattern we keep meeting, anonymized: a company installs stations from one manufacturer and gets that manufacturer’s platform for free. Free turns out to mean locked to that manufacturer’s hardware. The client cannot add another charger brand later, and the installer who handed over the bundle has nothing left to sell.

The software relationship is the durable half of the deal. Hardware is bought once; the platform is paid for monthly and extended to the next site. An installer who works on a vendor-neutral OCPP 1.6 platform keeps that relationship, and the next expansion lands on the same backend and the same invoice, whichever charger brand wins the order.

Q: My client already has the free bundled platform. What do I offer? A: An exit that costs nothing to test. Any OCPP 1.6 station can point its endpoint at a vendor-neutral backend, so the hardware usually comes along. Prove it on one station on a trial account before you propose the switch.

What ELVO gives an installer in each model

Choosing a model changes the commercial arrangement, not the product. The same platform sits underneath all three: every client kept as a separate site, monitoring and remote control on each station, load management, the driver app, and reporting and billing.

Three things about that platform are checkable rather than claimed. Any brand that speaks OCPP 1.6 connects, and ELVO is compatible with 700+ station models as of August 2026. Station traffic runs TLS over wss. And the Open Charge Alliance certified ELVO for OCPP 1.6 Full and Security, certificate OCA.0016.1071.CSMS, listed on the OCA participant page. What a management platform is and who needs one is covered in our EV charging management software guide.

Questions to ask any platform vendor before you resell it

Five questions separate a resellable platform from a liability. Ask them before you put your company name next to a product, because every one of them has an answer you can check the same day, and the vendors worth reselling answer all five without booking you a meeting.

Does the sign-up button open a real product account today? If the only way in is a call, you cannot verify what you are about to sell before you sell it.
Who invoices the end client, and can that be me? Your margin and your client relationship both depend on this answer.
In the white-label offer, what exactly carries my brand? Platform, mobile app, driver receipts, emails: get the list in writing, with the contract it requires.
What is the support commitment, in writing? Working hours or around the clock, response and resolution times, and which contact channels are included.
What happens to my clients’ stations and data if I stop reselling? Look for an answer built on the open protocol: endpoints you can repoint, session history you can export.

Frequently asked questions

What is white-label EV charging software? White-label means the product carries your brand. The management platform and the driver app run under your name, you support your own clients under your own terms, and you invoice them and collect through your own payment processor account. On ELVO it runs as a dedicated deployment under its own contract.

Can I resell EV charging software under my own brand? Yes, and two things hide behind the same words. Your brand on the invoice means you buy at the public price and resell to your client at your own price, while the software keeps the vendor’s name. Your brand in the product means a white-label deployment. Reselling is self-service; white-label runs under a contract.

How do installers earn recurring revenue from charging software? Three business models. Resell the platform on your own account, buying at the public price and invoicing your client at your own price. Join the partner program, where ELVO invoices your client directly and pays you a published, declining share for stations you installed. Or run a white-label deployment under your own brand.

What does a white-label deployment include on ELVO? Your own clients managed under your own terms, payments collected through your own payment processor account with no transaction commission charged by ELVO, dedicated support around the clock, and an extended service level agreement. It runs as a dedicated deployment under contract, with an implementation period and a one-time implementation fee.

Can I start on the standard platform and switch to white-label later? Yes. White-label runs as a dedicated deployment under a new contract, and the migration is handled end to end: your stations, sessions, and driver history move with you. You keep the same operations, with your own brand on top.

Do I need to become a charge point operator to resell charging software? The duty sits with whoever operates the point, so usually your client. But they operate on what you sold them, so delivering a setup that meets the rules for publicly accessible points, ad hoc payment and the price shown before the session, is part of the sale. Run stations yourself and you are the operator.